Success loves good company
Two forces are changing what happens to unsold stock.
More than ten new pieces of UK and EU legislation land between now and 2030. At the same time resale keeps growing. Both change what your unsold stock is worth and what you are allowed to do with it.
One Partner. Zero Waste.
Full Compliance.
Excess stock, recycling, and the reporting to prove it.
We buy or manage your clearance stock, customer returns and take-backs. Cash for your surplus, lower reverse logistics costs, and no change to how you operate today. Collected, sorted, graded and settled by one partner.
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Certified recycling for stock that cannot be resold, and secure destruction for IP-protected product. CCTV-monitored throughout, a certificate for every batch, and the granulate goes into new products instead of landfill.
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Plug in our Yellow Octopus AI Wardrobe Assistant to unlock deep consumer behaviour data and remarketing tools to earn more, and gain instant eco-compliance to worry less.
Retailers choose to work with us:
You deal with us, not a chain of subcontractors. No mixed-origin batches, no undisclosed margin, no stock surfacing in a channel you never agreed to.
Distribution restricted by geography and retailer type, agreed in writing. NDA signed before any commercial discussion.
Response within 4 business hours. Logistics mobilised within 5 working days. Settlement within 30 days of collection.
In recycling since 2006. Two logistics centres, Nottingham (UK) and Sokołów (Poland), with 3,000 pallet spaces.
B Corp, ISO 9001, ISO 14001 and SMETA certified, and regularly audited by the internal audit teams of Primark, M&S and Lululemon.
We manage Primark's take-back scheme, redistribute post-retail inventory, and prototyped a recycling bin made from their collected fashion waste. We service Primark across the UK, Ireland, and EU.
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We partnered with Lululemon to transform their unwanted customer returns into branded shingle tiles, showcased in their Canadian Pavilion and Champs-Élysées stores during the Paris Olympics.
We manage and redistribute Urban Outfitters’ post-retail and post-consumer inventory throughout our second-life network.
We manage and redistribute the post-consumer inventory of Amazon’s footwear categories throughout our second-life network.
We manage George at ASDA’s take-back program, covering logistics, website technology, and redistribution of post-consumer and post-retail inventory.
We transformed Footasylum’s unwanted plastic coat hangers into terrazzo-effect shelf inserts for their UK stores.
We have a longstanding partnership with an iconic luxury brand. We manage the secure destruction of their IP-protected fashion and beauty waste and turn them into new products.
We partnered with M&S to transform their fashion waste into corporate awards and made clothes recycling bins out of the fashion waste they collected with their take-back program.
We partnered with Dunelm to turn their home furnishing waste into terrazzo tiles for a cash desk in their brand new Westfield London store.
We have embraced social shopping and partnered with TikTok Shop to promote circular shopping and products made from waste.
Yellow Octopus X ASDA toYou
Our partnership with ASDA toYou offers Yellow Octopus users free-of-charge collection of their unwanted clothes. You get your food dropped off and your clothing donation picked up for free.
Yellow Octopus X ASDA toYou
we only begin.
Excess stock lands on three desks at once.
Here is what each of them gets.
