The Yellow Octopus Story
From an immigrant entrepreneurs' dream in his small rental home in Northern England, to becoming a leading provider of commercial circularity solutions. Our humble beginnings say a lot about who we are, and how we operate in the world.
Awards don’t define us, but we are still proud of our achievements.
Cutting edge circular infrastructure.
Our Advisory Board
Guided by a powerhouse of industry trailblazers, we’re pushing boundaries and driving circular innovation to new heights.
It’s not only business.
It’s personal.
Founder of Yellow Octopus
This is my favourite quote and my North Star.
Running a business is hard and exhausting on every level. Having a goal that’s bigger than me keeps me going and reminds me that the sacrifices we make are for a worthwhile of cause. But the business of worthwhile causes is tough and unforgiving.
No profit. No scalability. No real impact. No positive change.
That is why our focus is to connect profit with purpose. Solving real pressing problems, at scale, is what we do. We provide rigorous – commercial circularity – solutions that deliver value, because only then can we generate the scale to turn a small project into global solutions that have long-lasting positive impact on the world.
As an old African proverb says: “If you want to go fast, go alone; if you want to go far, go together.” To introduce systemic change that produces concrete positive impact, we need to enlist multiple stakeholders. Within the Yellow Octopus, I am blessed to be surrounded by Rock Star employees and charismatic entrepreneurs. Our growth is possible thanks to ongoing support of my business partners who share my commitment to commercial circularity and making a positive impact. I am very grateful to everyone.
Together we are on the mission to Fix Problems, Create Value and Have Fun while doing it.If any of this resonates with you, please get in touch and join us on our journey.
Love and peace,
Retailers choose to work with us:
You deal with us, not a chain of subcontractors. No mixed-origin batches, no undisclosed margin, no stock surfacing in a channel you never agreed to.
Distribution restricted by geography and retailer type, agreed in writing. NDA signed before any commercial discussion.
Response within 4 business hours. Logistics mobilised within 5 working days. Settlement within 30 days of collection.
In recycling since 2006. Two logistics centres, Nottingham (UK) and Sokołów (Poland), with 3,000 pallet spaces.
B Corp, ISO 9001, ISO 14001 and SMETA certified, and regularly audited by the internal audit teams of Primark, M&S and Lululemon.